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What business success depends on
Are these symptoms familiar?
 
  Our profitability is poor because we need more sales
  We can't achieve our sales targets because we just can't discover what customers really want to buy
  Our products cost too much to manufacture
  Our production lead-time is just too long from receipt of order to delivery
  We never manage to launch on time and we lose valuable sales
  Our stock levels are too high and a lot of it won't shift - and it's occupying valuable floor space and costing us a bomb
  We keep exceeding our product development budgets - but the reasons always seem so plausible
  It costs us too much to fund the level of promotion we need to achieve our sales targets
  We keep missing our target launch dates because unpredictable factors keep delaying our new product programmes
  We need to spend too much on promotion to get the sales level we need
  We have too much work in progress - and it's occupying valuable floor space
  We can't go on like this - we might become insolvent. How can we avoid it
 
Remedies are:
  Develop products that customers clamour to buy
  Cut the cost of developing them
  Cut the cost of manufacturing them
  Drastically reduce the time it takes to develop them
 
Read how...
 
Dr C B Mynott, Managing Director, TICS Limited